In this session of UFI connects, Laura McCartney and Liz Irving invited us to join their discussion in answering the question; How has the pandemic changed the customer value of exhibitions? Will it return to the way it used to be, and how should it evolve to keep up with the times? They also discussed the role of face-to-face experiences within the marketing mix.
Speakers / Moderators
LAURA McCARTNEY
HEAD OF EXHIBITOR EXPERIENCE
EMEA, INFORMA MARKETS
LIZ IRVING
EXECUTIVE VICE PRESIDENT, HEAD OF MARKETING, TECHNOLOGY & CUSTOMER EXPERIENCE
CLARION EVENTS INC - NORTH AMERICA
Moderator
NICK DUGDALE-MOORE
REGIONAL MANAGER EUROPE
UFI
